In March 2020 Art Aia has joined the Online Platform EasyClap which is the first social network that brings together the world’s creative ecosystem on an all-in-one platform for artists, art collectives, media houses and art galleries. Art Aia will display on the platform the works of its artists as well as sharing information about the residency programs. Interviews, featured articles and podcasts published by Art Aia on Google News will also be reaching an highly engaged audience thanks to EasyClap press area dedicated to contemporary art.
As Google’s spokesperson said ‘Our goal has always been to use technology to help people find new ways to engage with art and culture’. According to Google Trends this March Online searches for Google Arts & Culture have really increased. Many cultural institutions like The Metropolitan Museum of New York, The Art Institute of Chicago, Korea’s National Museum the Museum of Modern Art (MoMA), the Pinacoteca de São Paulo and many others are already using the platform to share images and videos of their collections , add live content, virtual walk-throughs, podcasts, curated tours and artist takeovers.