Google Arts & Culture Booms as Art World Goes Online

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As Google’s spokesperson said ‘Our goal has always been to use technology to help people find new ways to engage with art and culture’. According to Google Trends this March Online searches for Google Arts & Culture have really increased. Many cultural institutions like The Metropolitan Museum of New York, The Art Institute of Chicago, Korea’s National Museum the Museum of Modern Art (MoMA), the Pinacoteca de São Paulo and many others are already using the platform to share images and videos of their collections , add live content, virtual walk-throughs, podcasts, curated tours and artist takeovers.

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