At the moment, I am consolidating collaborations with several international partners and with the Region of Friuli- Venezia Giulia. The activities of the art center resonate with the local community. The outcomes of my projects are usually open to the public and have received a particular interest among the local people.
I am also aiming to foster cultural tourism and community involvement. Friuli- Venezia Giulia is a culturally unique region shaped by history, traditions and art. I would love to collaborate with other local entities. I would say that at this stage, the three things that would support my effort would be to promote my cause, donate to the art center, and collaborate on our projects.
As a part of our series about stars who are making an important social impact, I had the distinct pleasure of interviewing Giovanni Morassutti.
Giovanni Morassutti (born March 15, 1980, in Padua) is an Italian actor, director, writer, artist, and cultural entrepreneur. He is a graduate of the Centro Sperimentale di Cinematografia, and representative of Method Acting, being a long-time student and collaborator of John Strasberg and having also studied with his sister Susan in the late ’90s. Since 2001 he has acted in more than 20 films, including independent films, prime time tv, and international films. In 2016 he wrote the foreword to the Italian version of Strasberg´s book “ Accidentally on Purpose: Reflections on Life, Acting and the Nine Natural Laws of Creativity ”. Giovanni Morassutti is the founder of Art Aia — Creatives / In / Residence, an international art residency and arts school located in the countryside of the north-eastern Italian region Friuli-Venezia Giulia that focuses on developing the creative process, holism and sustainable practices by preserving biodiversity and facilitating cultural exchange across borders.
Thank you so much for joining us in this interview series! Can you share with us the “backstory” that led you to this career path?
The Region is almost completely unknown to tourists even though it is a beautiful place to explore especially for its landscapes, from mountains like the stunning Dolomites, lakes, vineyards to the Adriatic coastline.
Friuli-Venezia Giuliais also rich in culture, cuisine, and architectural style of its pretty towns. The International art residency is located inside a farm immersed in the nature of the Friulan territory and its aims are the cultural research and the artistic experimentation by hosting artists from all over the world allowing them to focus on the development of their creative process.
Many Wineries have merged Wine and Art as a marketing strategy and brand positioning. ItalianOrnellaia, one of the most prestigious Tuscan wines, has created that union in 2008 by allowing his wine labels to be a platform for contemporary art or Sicilian Donna Fugata which has also established a dialogue with the exhibition dedicated to “Illustrations by Stefano Vitale, wine and Sicily” in 2018.
There is also a new experimental approach in the art world to literary merge and integrate the wine bottles into the art pieces. Historical Friulian Winery Cantina Principi Di Porcia has started a collaboration with avant-garde project space Art Aia – La Dolce Berlin who recruits some of its artists to integrate the Friulian wine brand into their artworks:“The collaboration with Art Aia has allowed us to explore art in a creative form that finds Wine and artistic works united in winning synaesthesia in which taste and visual sensorial spheres interpenetrate“, says Prince Guecello di Porcia who is also an art lover and supporter of cultural events. Several emerging artists have been joining this challenge so far like American painter Wyatt Mills, Sarah Woelker from Berlin, Irish James Devlin, Annelisa Leinbach, Ucrainia Illustrator Mariana Panchuk and also Giovanni Morassutti with his video art piece “Ribolla” also featured on Arte Laguna World.
“Winemaking is an artistic creation in which you deal with a variety of styles, colors, and inspiration. Therefore good wine, like good art, can evoke emotions, sensations and create an experience which leaves a lasting impression.”– Giovanni Morassutti
In Northern Italian Region Friuli Venezia Giulia theatre organizers are going to issue vouchers for spectators due to shows canceled. These “vouchers” will have to be used within one year from the date of issue and they will offer the possibility to attend the shows scheduled for the next theater season 2020/2021. The CSS, a theatre organization routed in the Region, has send out a press release with detailed information on how to request a voucher.
This year, Artists In Residence TV will launch an Intranet project called AIRtvPro where Artist residency managers will be able to share their open-calls and events, in addition to have complete access to the information they want to share with the artists. Artists In Residence TV representatives have traveled for two years in Latin America to list the residencies of the region and they interviewed more than 1000 founders, residency managers, artists and curators.
Art Aia programs like the Cross-disciplinary Artist Residency Program and its partnerships like the Arts Territory Exchange Residency in Sustainable Practice and the Uronto Residential Art Exchange Program will be featured by Artists In Residence TV so that more people will get information about open calls, management, communication, funding and more.